How to Tell Someone Your Hourly Rate and Get the Job

As a freelancer, it could be a challenge when you don’t know how to tell someone your hourly rate. One cannot definitely discuss this with ease because there’s a lot of overthinking going on in your head the moment the question pops out.

“If they think my rate is high, I might lose the client.”

“If I give a low rate, will I look like I am underqualified?”

“Can they wait for an answer?”

Potential clients will ask for your rate. Remember that. Some would even ask for your rates before discussing a project. So what should you do to avoid having an awkward silence during the conversation? What should you keep in mind to be able to answer the question confidently AND get the gig?

First Things First

hourly rate image, coins and clock

First things first, know what your rate really is. It would be best if, before you start looking for clients, you already have a set of rates for your product or service. If you are new to the gig economy, you might have a hard time deciding your hourly rate. Here are some tips on how you can determine a reasonable hourly rate:

  • Know your expenses. Make a list and estimate the costs you will incur based on the simplest work you are to deliver. Consider everything that would require you to shell money out, like rent, utilities, office supplies, software, transportation, and communication expenses.
  • How much is your salary? Be brave and list down how much you think you should earn for your services. Consider how much time you spend on a project. Include your certifications, specializations, and expertise in your computation.
  • Industry Standards. Of course, there are freelance market rates per industry that are available online, which you can check. You can use the industry standard rate as your guide to whether you are in the right price range. Knowing the rates of your competition will help you decide on how much you can raise or drop your pricing.
  • Solo, Package, Retainer. Explore having different pricing strategies like a solo project rate, a package rate where you can provide additional services, or a retainer agreement.

Establishing your pricing wisely will help you be confident and not worry about how to tell clients your rate. For example, if you are a graphic designer, you now know how to quote a graphic design project correctly because you have a clear understanding of the factors to consider.

So, you now know your rate and how to quote for a project. It’s time to know how to tell someone your hourly rate.

How to Tell Someone Your Hourly Rate

Breathe. Breathe and smile. When your client asks you about your rates, do not blurt it out right away. More often than not, potential clients ask for your rate first before even discussing the work to be done. You may be giving your client a high rate for a simple project if you respond right away and end up losing them. Or, if you give a low quote immediately, the client might interpret it as you being underqualified.

Let’s look at some tips on how to tell someone your hourly rate, which can help you get the job:

1. Discuss the Project.

You need to have a clear and accurate picture of what the client requires from you. In most instances, the price inquiry will be asked before the actual project is discussed. Make sure first that you have the necessary details before you answer. You may respond this way, “Why don’t we discuss your requirements a little bit more so I can understand what you need and give you a quote most fitting for your project?” Once you know the project requirements, you can now decide on the hourly rate you wish to charge and respond confidently.

If your client has not given you enough information or refuses to give you the specific details you need to decide on a rate, you can provide them with a price range that you are comfortable with. You can always direct the conversation to lead your client to tell you more about what they want. For example, if you are a photographer, you can say, “The photoshoot varies from $50 to $75 depending on how many layouts are required. But if you can tell me what you have in mind, I can give you a more definite rate.

2. Send A Proposal

For clients that are willing to discuss the project, you can always offer to send them a proposal. Sending a proposal rather than instantly telling them your rates will give you more time to assess the project. In the same way, the client will get to see a more detailed quotation so they understand the inclusions of the price.

Make sure that you send a professional and well-written proposal. And as much as possible, send it as soon as possible. Do not make the client wait too long, or you might lose the job. To help you draft an effective proposal, you can use a project management software like Kosmo, which offers quick and easy proposal generation through its customizable proposal templates.

Kosmo proposal sample

Sending proposals will not only save you from the dreaded “What’s your rate?” discussion but also allows you to showcase and explain in full what you are offering with the given rate. Plus, you will readily have a database of all the proposals you’ve sent and use them as references for future projects.

3. Prepare Your Price List

Because technology has sure made business more manageable, why not create your own freelance price list template? Remember that you can make your own pricing strategy (solo, package, retainer). It would be impressive if you could present it to your client during your meeting. You can have your template printed out or ready to be presented on your laptop or tablet. It would also be easier for you to discuss your rates if there are good visuals to support your pitch. There are a lot of free designer tools you can use, like Canva, Microsoft Powerpoint, or Apple’s Keynote.

pricing list sample

4. Practice Professional Conversations

Yes, selling a product or service is not easy. What’s even scarier? Discussing quotations, right? But you don’t have to! Practice how you will respond, and know how to respond with courtesy, professionalism, and confidence. Practice having the conversation, and train your mind to discuss pricing with conviction and sensitivity. Sometimes, it is not all about the numbers but about the delivery.

5. Have It Ready on Your Online Pages

If having your rates publicly seen online is not an issue for you, then post it could be advantageous to post them on your website, social media pages, and job sites. You can post your freelance price list template there. Some potential clients may not have time for a meeting and will want an instant response. Plus, with the evolving marketplace practice now of using SMS or messaging apps to inquire, you can simply send a link to your page where your rates are posted.

In Case of Negotiations…

Some clients, especially those who are price sensitive, will negotiate. Be prepared as these situations come pretty often. When your client asks if you can do it cheaper, remember that good communication skills and a smart negotiation strategy is the key. Rather than instantly agreeing to lower your rate (even if you believe that you can still earn profit in doing so), offer complimentary services or products instead. This will look like a bonus or freebie, which will add value to your product or service. Just make sure that you are not on the losing end of the bargain!

Pro tip: Know your worth. Only you can appreciate the value of the work you do in each and every task, every hour of every day. So know when to draw the line and stick to the final numbers you can negotiate with.

Conclusion

tablet with keyboard, hand holding stylus

It is true that one of the most dreaded questions of any freelancer is, “What is your hourly rate?” Aside from the difficulty of quantifying what tasks you can actually do per hour, there is fear of immediate judgment if you reply right away. Yes, it is okay to take your time. It is best to take your time. Now that you know how to tell someone your hourly rate, you can confidently respond and land your next big client!

Get Organized & Win More Clients

Kosmo has everything you need to run your freelancing business.

Post written by:

Kosmo is a free All-In-One Workspace for Freelancers.

Top 15 Freelance Mistakes to Avoid

If you have encountered some freelance mistakes during your journey, don’t worry. Know that you are not alone and a lot of other freelancers are experiencing the same things as you are. However, to make things a little easier for you, this list will help you find out the mistakes you need to avoid in the future.

Back then, there was very little support for freelancers, simply because it was a concept that was new. Freelancers had to make their own mistakes and learn from them. But now, the freelancing community is growing and new freelancers are getting support and guidance that can make their journey easier. And what better way to learn than by learning from the mistakes of others?

15 Freelance Mistakes to Avoid

If you are new, you definitely need to check out some of the mistakes other freelancers have made. Even if you have been freelancing for a few months or even a year, there might still be some things you have yet to encounter. And the list below is still something you can learn from to improve as a freelancer:

1. Not Being Prepared

When you become a freelancer, there should be a period where you set everything up first. You need to prepare everything from your portfolio to your invoice template, right down to your contracts and your payment methods. These are the things you have to prepare even before you start looking for clients.

Some freelancers also do a good job by already having their branding intact and creating business profiles on social media. It is definitely a mistake to not have all of these preparations because they take time to make. If you ever start talking to a client and they start asking you for your proposal or portfolio, you should have these ready. Take too long to reply and you might lose your potential client.

2. Taking on Random Jobs

Whether you are scrambling for money or just going bored from not working, it is a freelance mistake to apply for and accept random jobs. It might be tough and you want to make ends meet but this is not a good start or a good process for your freelancing business. Being a freelancer, one of the best paths is to have a specialization or a niche. You stick to this and you can become successful easier as opposed to trying to handle jobs that you can do but you aren’t really passionate about.

For example, if you are a freelance artist and you specialize in animation, you stick to this. It can be tempting to accept short and abundant gigs like doing self-portraits or web designing. But if this isn’t really going to help you boost your animating skills, don’t force yourself to do it.

3. Thinking You Will Only Do Your Freelance Work

This is one of the most common freelance mistakes people make. If you are new to freelancing, you might expect that you only need to work on your job, for example, programming. But as a freelancer, you are going to do more than just programming. You have to talk to clients, you have to do admin work, you have to learn how to write proposals, you have to be your own accountant, and so on. Freelancing is pretty much running your own business and you are the only person in it.

4. Letting Work Eat Your Schedule

Now, this isn’t a mistake exclusive to freelancers, pretty much the entire workforce is guilty of this. A work-life balance is a must. Even if you have a ton of projects going on or working with an important client, nothing should be more important than your health. You have 24 hours in a day and not every waking hour should be allotted to working on your projects.

This is something freelancers commit, sometimes they are not even aware of it. You can get into a mood where you feel productive so you just keep working and working. In the end, you’ll get burnt out and your work will suffer, too. So do set aside time for other important things in your life, like socialization, exercise, and rest.

5. Not Realizing the Importance of Networking

Drawings of different people interconnected with lines

Just because you are a one-person team doesn’t mean you are a lone wolf. The freelancing world has an amazing community and it helps to be a part of it. Networking is a must for freelancers because it’s an excellent way to learn new things, secure new jobs, and even find a freelancing support group. For example, if you have too much on your plate, you can find a fellow freelancer to take on some gigs for you. They can also do the same or ask you to collaborate with other projects.

6. Saying Yes to Everything

When you are new, saying yes to everything can be so easy, simply because it’s so hard to say no. But this is a freelance mistake as it can lead to burnout in the future. What’s more, you won’t have control over your clients and projects. When you are starting out, it’s hard to be picky, especially if you are running low on funds. Maybe, you are also eager to start working. But if you say yes to the very first opportunity and every other opportunity after that, you’ll have nothing left for yourself.

It’s important to filter your clients and your work. That’s one of the best things about freelancing, you have a choice. This isn’t like the corporate world where you get stuck with a client and you can’t do anything about it. As a freelancer, you can pick out your clients the same way clients can pick out freelancers. Don’t say yes to everything, say yes to projects and clients that can help you grow.

7. Not Utilizing Freelancing Software

Freelancers of today are way luckier as they have more resources. And not using these available tools is one of the major freelance mistakes. Kosmo is an online freelancing app that can pretty much cover your admin duties. It allows you to list your clients and projects all in one place. It even has tools for invoicing, templates for contracts and proposals, and even a time tracker to keep you in check.

Utilizing this handy app can definitely help you get organized with your freelancing journey. It can make your life easier and you can focus more on your actual work instead of worrying about billing your clients wrong or keeping your documents organized.

8. Going Too High or Too Low on Rates

Rates as a freelancer can be very tricky, you don’t want to undersell or oversell yourself. The best thing to do is to go with the average or standard rates, especially if you are new to freelancing. When you go too low, clients may think something is wrong with your work, or that you can be taken advantage of. And if you go too high, no one will book you or the client will have too many expectations.

9. Not Doing the Math

Stack of coins on the forefront with a blurred clock in the background

Aside from your rates, you also need to figure out if you are actually making a profit. You have to do the math and figure out if you will actually earn enough money from a project. Because you do need to survive and make a living. Make sure that the money you earn can cover your expenses while you work (think: electricity bill, coffee shop receipt, etc.) and also you get a little extra in the end.

10. Focusing on One Client (Without a Contract)

As a freelancer, you need to learn to juggle clients. But in some cases, you might find yourself working for just one. When this happens, make sure that you have a contract. Or else, you might end up with nothing. The client can pull out anytime and not pay you.

11. Forgetting to Learn or Improve

Freelancing mistakes are not just about the actual work or dealing with clients. It’s also about yourself and your self-improvement. When you are a freelancer, it’s very common to get stuck in a cycle or loop of work. You get a new client, finish your deliverables, get paid, and repeat. It’s important to allot time to learn new skills or improve on your specialization.

This isn’t just for your well-being. Staying current with the trends of your industry is a plus for some clients. It can be your edge over your competitors.

12. Not Checking Out the Competition

There are thousands of freelancers who are in the same industry as you. So, how can you possibly get picked by a client when there are so many choices? Freelance mistakes also include competitors. You need to check what’s new with other freelancers in your industry. Are they charging more? Do they start offering packages? How much are their rates? Do they have new training?

Getting information about your competitors can also be a way to improve yourself. It can also show you maybe you need to change up your rates, enhance your branding, or start offering better services.

13. Being Too Casual

Freelancing doesn’t mean you are free from the social interactions that are commonly found in the corporate world. It’s one of the major freelance mistakes: being too casual. You have to remain professional when talking to clients. This is still a job, you are not their bestie who is doing a favor. You are getting paid for this work.

14. Doing Work Whenever

Woman sleeping on couch in the background, a clock and laptop on a table on the foreground.

Yes, freelancing may make you think of freedom. But you can’t really work whenever you feel like it. You should still have a system so that you don’t miss your deadlines. It’s also important to follow the work schedule of your client so you are available if ever they need you.

15. Not Trying

Finally, the worst of the freelance mistakes would have to be not trying. If you are new, you may be apprehensive to try applying for a job or trying to take on a project. Maybe you are scared of rejection? But if you don’t try, nothing will happen to you as a freelancer. You can’t succeed if you don’t try.

Conclusion

There are probably more freelance mistakes that you may encounter in the future but the important thing is that you learn from them. The freelancing industry can be challenging but it is with these challenges that you grow. Don’t be afraid of freelance mistakes, be more afraid of not giving yourself a chance to become a successful freelancer.

Get Organized & Win More Clients

Kosmo has everything you need to run your freelancing business.

Post written by:

Kosmo is a free All-In-One Workspace for Freelancers.

Branding Questionnaire Example – Ask the Right Questions to Make Your Work Easier

Creating a branding questionnaire for your client is most definitely a crucial task before you start on a project. The branding insights you will get from these will lead you in the right direction as it anchors you to the main idea and the main message your client wants to communicate. As a result, you reduce the chance of submitting work that is not aligned with what your client wants. Fewer revisions. Fewer edits. Simply put, a branding questionnaire will help you do your job easier, produce the correct product, and land returning clients.

What Is a Branding Questionnaire?

A branding questionnaire is a set of questions you send to your clients, intended specifically to develop a solid brand. Freelancers in the fields of marketing, copyrighting, or creative design use the branding questionnaire to see and understand the client’s purpose, its brand identity, and the message the brand wants to imply.

It should not be confused with a design brief. A design brief is a summary of the design or work you will be doing for a project. The branding questionnaire, on the other hand, helps create the product’s identity, like a logo or a tagline. It gives important information you need to develop a ground-breaking strategy or design to make a product or service stand out.

The Right Questions to Ask

books what, who, how, why, where, when

Whether designing a logo, developing a website, or doing a fashion photoshoot, you need to know the message and image your client wants to express. As you would know, every logo has a story behind it. Every tagline relays a value. Even the color palette of a brand is carefully thought of. So how did Nike come up with the slogan “Just Do It”? Why is Starbucks’ iconic logo a two-tailed mermaid?

To help your client have an excellent customer recall, you must have a comprehensive branding questionnaire for them to complete. You can categorize the questions according to how you will build up the product or service.

Getting To Know You

What Is Your Story light from office window

1. What is your product/service’s story?

Know your client’s history. Know how their product or service came to be. You cannot create or develop a project without knowing its origin because its history is where everything will branch out. Their history will give you an idea of how to tell their story. For example, you are to design a logo for a food product. If you learned that the recipe was created by their grandmother, then using the image of their grandmother could be one of your options.

2. What is your product/service’s personality?

Through this question, you will know the tone and basic elements you can use. Think, if this is a human, what are its characteristics? Strong? Preppy? Serious? Elegant? Motherly? If you are to create a social media campaign for a client, this is the most important question you need to be answered. It would set the tone of the campaign.

3. What is the best thing about your product/service?

Based on your client’s answer, you now know the strong points you can utilize in your work. This is their unique selling proposition and what they like most about their product or service, so work on this. This is something they want to showcase. For a clothing product, for example, if the client says their clothes are made from wrinkle-free fabric, then you can focus on that quality.

4. What is your product/service’s weakest point?

Just like knowing the best thing about the product, knowing the weakest point is important. You now know how to avoid highlighting the least good thing about it. If, for instance, their pricing is on the higher end, then you should be careful when writing anything about pricing in your copyrighting. Or work your way around it by presenting it as elegant or timeless. Customers will now think of the value for their money instead of the product being expensive. This is how important this question is.

5. What is your mission statement?

Knowing the purpose of the business is important to understand its identity better. It shows the values and vision of the company. This will then help you align your work with their goals. It will help you get on the right track.

The Target Market

close up of darts or dartboard

6. Who are your target customers? Identify the demographics and personality.

Know the target market. This will narrow down your options regarding the design or how you tell the story. It will give you a clear set of words or image choices if you know the market’s preferences. For example, if you are doing a photoshoot or an advertisement for an inn, and the target market is families, then you’ll know you cannot feature a group of college students doing a sleepover party.

7. What do you want your customers to feel toward your product/service?

Again, this helps set the tone. You have to create an output that would result in the emotion your client wants their customers to feel. Let’s say you are developing a website for an animal shelter, and the client wants the viewers or visitors of the website to feel sympathy which would translate to a donation. Then that is the factor you should consider when building up the site.

8. What one word would you like your customer to describe your product/service?

This is important when writing a slogan or designing a logo. Your client can write here that they want to be described as classic, excellent, or affordable. While this may be tricky as they can provide you with the most generic answer, it will still help you align your work with your client’s goals and vision.

The Other Players

9. Who are your competitors?

While you may have a list of obvious competitors, your client may have other players in mind that they consider a threat to their business. Knowing who the other players are would be advantageous to you, especially, if, for example, you are doing a marketing campaign for your client.

10. Which brands inspire you?

Know what’s on the other side of the coin. Learn how these brands inspire them. While knowing the threats and weaknesses in your client’s business is good, you can also benefit from knowing the strategies of the brands they admire.

Imagery

color palette

11. What colors do you prefer?

For visual arts-related works, it is best to ask about the color choices of your clients. This is to avoid wasting valuable time doing revisions, such as changing the color palette. If they do not have a definite color scheme to start with, then you can give them choices based on the brand’s personality.

12. Any fonts in mind?

Not everybody is knowledgeable when it comes to font styles, right? A multiple-choice type of question can be used here. Provide a set of fonts with different styles so they can visually see what it looks like. Add an “Others” option too, if they already have a font in mind or a customized one.

13. What should your logo imply? Or, What does your logo mean?

If you are designing a logo, it is best that the message would be clear. Do they want a logo with their name or initials? Do they want a logo that symbolizes their value? Or do they want a play with their product? If they have an existing logo, and this is not your project, it is still good to know what their logo means. Again, this will help you narrow down your ideas, and align them to the direction that they want.

The Marketplace

14. Which platform will you sell your product on?

Will your client have a physical store, purely online, or both? Why do you need to know this? So you can make necessary adjustments to your work to fit the marketplace. For example, if you are a photographer doing a product shoot, it is important to know if they will post the pictures online or have them printed. This will get you ready with the necessary file types and sizes and color-grading adjustments.

15. Is this a local distribution or international?

Knowing if the distribution is international or local will help you in some decisions you make. For instance, if your client is going local, you can use the local culture in choosing images or symbols or as your storytelling guide.

In an international release, the message should relate to all other races and ethnicity. You will have to be careful too, that you don’t use terms or images that may be offensive to other countries. And this is why a branding questionnaire is crucial before starting your work.

Conclusion

blue orange branding

It is ultimately important that you understand your client’s brand identity and values. It is best to know their vision and preferences. This will ensure you are on the right track with your decisions and that your work is aligned with your client’s expectations. Always consider using a branding questionnaire because it will really make your job easier.

Get Organized & Win More Clients

Kosmo has everything you need to run your freelancing business.

Post written by:

Kosmo is a free All-In-One Workspace for Freelancers.

Signature Creator – Best Sites to Make Your Own

A signature creator is one of the most common tools freelancers look for. Electronic signatures are becoming more and more accepted nowadays, and with the remote work arrangement of freelancers and the digitalization of almost everything, everybody seems to need an e-signature.

If you are to search the internet, you will be flooded with page after page of digital signature creator sites. It would be easy to just pick the first one that pops, but there’s always an advantage to having a lot of options. You can get the free ones but with limitations, or the paid ones that offer more service.

Remember that your signature is an extension of you and your business. Whatever it is you sign signifies that you are giving a seal of approval. Your signature makes a document authentic and legitimate. So before you go and put out your signature online, know the important factors to consider in choosing the best signature creator.

Electronic Signatures

signature on paper and tablet

An electronic signature is defined in the Electronic Signatures In Global and National Commerce Act (ESIGN Act) as an electronic sound, symbol, or process, attached to or logically associated with a contract or other record and executed or adopted by a person with the intent to sign the record. Simply put, it is a signature in digital form.

While electronic signatures provide practical solutions to businesses and professionals, remember that esignatures are binding just like a wet signature (the one you physically signed). Documents and records bearing your e-signature are as legal as they can get. So be very, very careful.

Best Electronic Signature Creator Sites

A digital signature creator allows you to draw, upload, or create a signature that you can use to sign digital documents quickly and efficiently. Whether you are a freelancer or want to start a freelance agency, having an esignature is practical. If you are ready to fully digitalize your business (get your touchpad, mouse, or stylus ready) and want to know the best signature maker you can use, here are the top choices:

CocoSign

CocoSign is an easy-to-use signature maker. You simply type or draw your signature on the signature generator page, save it, and you now have your own esignature. CocoSign lets you personalize your signature too with your preferred color. Your signature will be saved in PNG format as an image. It will have a transparent background, so it will be easy for you to attach it to your documents.

While CocoSign offers FREE electronic signature creation, the site offers other paid features (with Free Trials) such as PDF signing, a document signing link, and document tracking and management. CocoSign also lets you create an email signature through its email signature generator.

cocosign webpage

WiseStamp

WiseStamp is primarily an email signature generator. It is probably one of the more versatile email signature solutions online. It lets you design, manage your email signature easily, and add them to almost all emailing platforms. To be clear, an email signature is a block or footer at the bottom of your email. It usually indicates your name, contacts, your business page link, and your photo or business logo.

Additionally, the site offers a free handwritten signature maker tool that you can download. Like CocoSign, the signature will be downloaded as a PNG file with a transparent background so it can attach to your documents smoothly.

SIGN.PLUS

Very much similar to CocoSign when it comes to features, Sign.Plus has a free electronic signature generator. You can either create a signature by typing or drawing. You can edit the color, width, angle, and font (for type signature), which will be saved as a PNG file.

Sign.Plus also offer products to help you streamline workflows and utilize their Sign Myself feature. In addition, they boast of their strong security and privacy protections and tamper-proof audit trails for your signed documents.

SignWell

Another digital signature creator that has the type and draw option is SignWell. SignWell ensures your privacy as they do not keep a file of your signature image or data. The signature you created can be downloaded free of charge. When using the type signature feature, you simply have to type your name, and options will automatically be given to you. You will see your name written using different fonts. The site also offers free document esigning for a single document.

Signature Maker

Signature Maker is another easy-to-use, free signature creator. You can create a handwritten signature, a font signature, or an email signature. Signature Maker gives you an option to choose the pen width and pen color when creating your signature. It is a simple, straightforward digital signature creator. Create a signature, save, and done.

Self-Signing Documents

It is important for you to know that there are sites and software that have self-signing features. What is a self-signing feature? This means that anything you import or upload to the site, whether it be a DOCX file, a PDF, or an image, you can put your signature there. This usually is in the form of a signature box that you need to place in the document (or image), and add your signature either from the file or sign it directly using your stylus or mouse. You can also add a signature box for your client.

Adobe Acrobat Sign/Acrobat Suite

Adobe Acrobat Sign webpage

What could be better than a streamlined platform like Adobe? You must be living under a rock if you don’t know that Adobe Acrobat or Adobe Reader is the most commonly used PDF document editor and reader. Imagine having the tool to read, edit, and sign PDF documents in one go. But wait. There is more. Adobe Sign is Microsoft’s preferred e-signature solution integrating the software with Microsoft apps. That is convenience in a package!

To sign documents, use the Adobe Acrobat Suite with Acrobat Sign, and simply click on the Fill and Sign tool and add your signature from the file. If you do not have a saved signature, use the Signature or Initials panel, draw your signature, and click apply. And there you have it, a signed PDF document!

DocuSign

DocuSign is a famous platform that offers to place electronic signatures on digital documents. The site takes pride in its billions of users and good trust ratings from Fortune 500 companies. Using any device, you can choose the document you must sign or need others to sign. Add the signature tag and place your signature. If there’s a signature tag for a client, they can either put a saved esignature on it or sign directly in the box.

PandaDoc

PandaDoc is an all-in-one business tool used to create and sign documents and records. They offer templates for proposals, forms, and contracts with a built-in editor. You can share a document and allow the receiver to edit or comment on it. PandaDoc has an audit trail where you can see who has viewed or signed your document.

PandaDoc has built an electronic signature generator called Create My Signature so you can create your esignature to place in your digital documents.

Kosmo

A complete project management software like Kosmo, is every freelancer’s best friend. Imagine having the necessary tools for your business like a client list directory, time tracker, invoice generator, income overview tool, and a proposal and contract maker. Kosmo has easy-to-use contract templates that you can digitally sign. What a powerful way to streamline your business workflow!

Conclusion

sign here stickie note on phone

As you can see, generally, these sites have very similar features. Online signature generators offer the creation for free. They give you an option to customize the color of your handwritten signature or choose a font of your liking if you wish for a more generic signature. Some sites offer electronic signature generation plain and simple, while others extend to several digital document management features.

As a reminder, make it a practice to read your documents thoroughly before you place your signature. Keep in mind that whatever document you put your signature on signifies your consent, authority, and approval. So while it is very easy and convenient to add esignatures, again, be very, very careful.

Now that you have a good list choose the signature creator that fits your needs smartly.

Get Organized & Win More Clients

Kosmo has everything you need to run your freelancing business.

Post written by:

Kosmo is a free All-In-One Workspace for Freelancers.

Editing an Article – What Is the Main Action a Writer Takes When Proofreading?

Are you wondering what is the main action a writer takes when proofreading? If you are new to freelancing, you’ll soon find out it is a one-person team. It’s not like corporate jobs where you are a writer and you have a dedicated proofreader or editor who’ll help fix your work for you. No, as a freelance writer, you have to do everything on your own—and that includes proofreading.

No matter what type of writer you are and what industry you are in, (journalism, advertising, copywriting, scriptwriting, tech writing, social media, poetry, etc.) editing is a vital step. Maybe you are confused between editing and proofreading. The two are not the same, because proofreading falls under editing. Editing has a bigger and broader scope whereas proofreading has a more specific action.

So, What Is the Main Action a Writer Takes When Proofreading?

Man wearing glasses using a typewriter

The short and simple answer is correcting mistakes. Maybe you are thinking, but isn’t that the same as editing? To make things clearer, a writer who is proofreading can only edit up to a certain extent, which will be explained further below.

Proofreading Corrections

To give you a better idea on what is the main action a writer takes when proofreading, below are the things you need to correct. Again, proofreading allows you to correct surface errors only. Anything beyond that is no longer on you. This is especially helpful if you take on a freelance job that requires you to proofread only, this way you don’t exert effort on something you’re not supposed to be doing.

1. Spelling Mistakes

It happens, spelling mistakes are very common, especially when you use a keyboard. Keys can get stuck, your fingers don’t really know which letters are being struck, and so on. Don’t be too hard on yourself, even if you know how to spell words correctly, it’s just tough to type—it’s called human error. But don’t worry, that’s what proofreading is for.

You can always, always spot spelling mistakes after it is written. And, let’s face it, not every word in the dictionary is known to everyone. However, you should be very cautious of commonly misspelled words. Because even if you are using Grammarly, it might not be able to correct every wrong spelling you make, especially if the word you mistakenly used is a real word. For example, you may want to say affect, but you wrote effect instead.

As a proofreader, you have to be able to spot these immediately. And sometimes, you can’t rely on auto-correct alone. What if you work on a project that requires you to write with pen and paper on the spot? You’re going to have to reread your work and rely on yourself to spot those spelling mistakes on your own.

2. Grammar Errors

Grammar errors are also very common among writers, and it’s not because you don’t know the rules of grammar. Sometimes, it just happens, especially if you are writing or typing away thoughts that go speeding through your mind.

Some of the most common grammar errors you need to watch out for are verb tenses. This can be quite confusing too, aside from the usual past, present, and future tenses, you have future continuous, present perfect continuous, etc.

You also need to be careful with subject-verb agreement, this can be very tricky, especially with a word that ends in the letter “s” but is technically not a plural word. So for example, the word news is singular, you can’t say, “The news are terrible.” It is your job as a proofreader to change it to “The news is terrible.”

3. Punctuation Problems

Question mark cut-outs, open notebook, and gold pen

You would think that all you have to use is a period, a couple, of question marks, and an exclamation point here and there to survive writing. But you’ll be surprised that there are dozens more that you will encounter when you proofread. And, since other punctuation marks, like colons, semi-colons, hyphens, dashes, apostrophes, and ellipsis aren’t as common, they can be trickier to use.

It’s important for proofreaders to familiarize themselves with all of the punctuation marks and their usage. For example, when you are separating a thought in a sentence, what is the best punctuation mark to use? Is it an em dash, a comma, or a parenthesis?

4. Sentence Structure Flaws

Since writers tend to just type out words as their thoughts go along, sentence structure flaws pop up every now and then. Proofreaders must be able to catch these as these errors need to be corrected. A common sentence structure flaw is a fragment, which is an incomplete sentence. There is also dangling or misplaced modifier and run-on sentences, which a proofreader can even encounter in copywriting. For example, “Get teeth whitening Dr. John Doe is a certified cosmetic orthodontist.”

Proofreading Tips for Writers

Woman writing on notebook

With so many errors encountered, it’s no wonder a lot of writers experience imposter syndrome. However, know that this is the reason why proofreading exists. A writer, just like every other human, is not perfect. That’s why writing is a process and you don’t submit what you have written right away. Below are some tips to help you out with proofreading, especially when it is your own work:

Take a breather

Putting some distance between yourself and the article you have to proofread can do you a lot of good. If you keep reading the same thing over and over or if you start proofreading the minute you finish, you won’t be able to spot mistakes.

The best thing to do is to take a break, maybe about an hour. You can relax first or even switch to a different project so when you read the article again, it will seem like it’s new. Which is the easiest way to spot mistakes, when you read something for the very first time.

Get some help

If you can get a second pair of eyes that will be really helpful. Freelancing may require you to be a one-person team but that doesn’t mean you have to be a lone wolf. There are other freelance writers out there who may need proofreading themselves. You can ask your community or a trusted freelance friend to proofread for you and you can return the favor when they need it.

Thanks to modern technology, you can also get help from an AI writing assistant. Most word processing software and apps come with a tool that can spot your mistakes for you. Do take advantage of this feature but don’t rely on it 100%, you still have to proofread on your own, think of it as a safety net.

Print it or switch to screen

No matter how many times you read and reread your work on your screen, you’ll never be able to spot your mistakes. The technique here is to change your platform where you proofread. So, if it is on a screen, it’s time to print it out. Words will look different once it is on paper, so go ahead and grab your red pen to spot the mistakes.

Now, if you have written something on paper, it’s best to type it out on your computer. You’ll have an easier time seeing errors when you don’t see the words written in your handwriting. Maybe, you’ll even catch the mistakes as you type.

Conclusion

paper on typewriter with words rewrite and edit printed on it

By now, you should have an excellent grasp on what is the main action a writer takes when proofreading. Being a freelance writer can be challenging as your task is not just to write. You also need to learn how to self-edit and proofread your own work. No one else will do it for you, or if someone else will do it, it comes with a price. So, it really is essential to learn what is the main action a writer takes when proofreading to make it as a freelancer.

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Google Forms Every Freelancer Should Take Advantage Of

Yes, there are Google Forms freelancers that you should use. Forms are helpful tools for your business. Whether it is to review your product or service or to conduct a survey, these are easy methods to connect to your clients or get information from the public.

In the pre-digitalized world, businesses rely on surveys and polls conducted to the public to know their insights on products, services, or customer satisfaction. Survey forms are handed out in supermarkets, parks, and malls with agents patiently waiting for customers to finish answering (that is if a customer agrees to do the survey). Some even do one-on-one interviews or go house to house to get a review of their product. Yes, it is pretty exhaustive and time-consuming. It is also an expensive venture for a business as you have to pay for additional employees to do that. Still, they do this activity because the responses are crucial to product development and innovation.

Now fast-forward to today, here comes tech giant Google, with an easy and free application. Google Forms. As a freelancer, you should definitely take advantage of this technology, especially if you do not have a budget for paid software that offer the same services.

Google Forms 101

Google Forms website screenshot

Google Forms is an online software developed to help users create surveys and questionnaires for free. All you need is a Google Account (which is also free), and you can easily access Google Forms through Google Drive. The app is very easy to use, with a basic step-by-step procedure. You will be provided with a basic template, but you can customize it if you want. You simply have to input your questions, and just like that, you have your form. There are different question types in Google Forms freelancers can use:

  • Short Answer – Use this for questions that require short answers.
  • Paragraph – If your question would need a longer answer.
  • Multiple Choice – This provides a set of responses that limits the options and is easier to analyze.
  • Checkbox – Options are also pre-determined, but responders can tick more than one answer.
  • Dropdown – Similar to Multiple Choice, a dropdown menu is used instead of ticking a response.
  • File Upload – Used when a file is needed as a response.
  • Linear Scale – Commonly used in measuring the rating or preferences, like satisfaction ratings or level of difficulty using numerical values.
  • Multiple Choice Grid – Also used to get ratings, but instead of numerical values, responders tick the choices given.
  • Checkbox Grid – Just like Multiple Choice Grid but responders can choose multiple answers.
  • Date – When your question requires a date as an answer.
  • Time – When your answer requires a time as an answer.

You can send your forms to your target responders through email or share the link. Responses are automatically received in your Google Drive. It can then be analyzed or interpreted via Google Sheets. You can do this by simply choosing the Excel icon on the Responses page.

With the simplicity of use and great functionality of Google Forms, besides the benefit it brings to your business, it also improves the digital customer experience of your clients. Google Forms is mobile-friendly so your clients can easily access them even when they are on the go.

Google Forms Freelancer Can Create

1. Inquiry Form

question mark on chalkboard

More often than not, when clients want more information on your product or service, they either call you or send a message. This can take much of your time if you have to answer several calls in a day. Or, you may miss a call for inquiry if you are currently preoccupied with another task. Missing a call could mean missing a big gig opportunity.

One good feature of Google Forms is that you can set an automatic response once a responder has sent a form. You can set a reply that says you will get back at them, say, within the day. That way, you can schedule a particular time of the day when you check your Google Drive and send responses to all inquiries.

Another advantage of having an inquiry form is that you are creating a pool of clients with every inquiry you get. Just add contact information questions like name, email address, telephone number, or social media URLs in your questionnaire (using the short answer question type). So even if a gig did not push through, you now have a potential customer to send emails to for promotions or offers. So go add that inquiry form link to your website or social media pages.

2. Order Forms

One of the most common Google Forms freelancer use is for taking orders. This is a practical way to use the app. You can use the multiple choice or checkbox question type for this kind of form. By using an order form, you get to track all orders that correspond to the specific client ensuring the delivery of correct orders. With the pre-determined options you provide, you get the exact order. Less room for mistakes.

For example, if you are into jewelry making, you can already list down the types of jewelry you offer, and they can simply tick the ones they are ordering. Or, if you are into t-shirt designing, the options could be the sizes of shirts available and the quantity they are ordering. You can also add a file upload question where they can upload the design they want. Easy and simple, you get the orders in detail and have a way to double-check before delivery.

3. Feedback

product review letter blocks

As a freelancer, whether you are just starting or have already reached a certain career level, it is important that you get your client’s feedback. Their reaction and insight on your product or service, and this could not be stressed enough—can make or break your business. You can use either the linear scale question type (i.e., on a scale of 1-5, with five being most satisfied, how satisfied are you with the product) or the multiple choice grid to see the customer satisfaction rate.

Aside from getting valuable feedback from clients, you can also get their suggestions on how to improve or, on a positive note, know what they liked best in your product.

The analysis feature of Google Forms can show you your weaknesses and strengths. This is beneficial to your business as it provides first-hand evaluations from people who actually experienced your product or service. You do not need to guess anymore about what you need to improve on or what is the best thing you can offer to the market. So, yes, always send a feedback form after each and every gig you finish.

4. Survey Forms

One advantage of a survey form is that you wouldn’t need to start on a venture blindly. If you are about to start a business, you can conduct a survey to make sure you will do well in the market. For example, if you are a wedding photographer, you can do a survey on what kind of photography packages couples are willing to spend on. Or, if you are a graphic artist, you can do a survey on what materials the businesses in your community are looking for. Then you can focus your business on the survey results.

Yes, Take Advantage

Google logo on street

So you see, using Google Forms is very practical for your business. You can create different forms for whatever purpose you need. It is so simple to use and provides analysis. Google has integrated all the applications you will need. And the best thing of all, it’s free! So there is no doubt that you should explore and get to know Google Forms freelancers like you should take advantage of!

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How to Start an Animation Studio – Step by Step Guide

Are you about to venture into a new business and want to know how to start an animation studio? If your heart and mind are set on entering the market, then you are on the right track. Animation has been a strong industry leader and is projected to continue growing. With tons of resources and technology available and high demand for the craft, you can definitely say that you have chosen the right industry to invest in.

As an animator, starting your own studio can be challenging. You have the creativity and skill to produce sellable works, and now, you must also have the passion and courage to start the business. Don’t worry; with the proper guides and tips, you can do this!

black and white animation studio with man working on computer. posters on walls

How to Start an Animation Studio: The Checklist

Having an animation studio does not only mean getting a physical place—a “studio.” Starting an animation studio means creating your career, your name, and your business. It means establishing yourself as one of the industry experts. Sounds good to hear, right? So check out the step-by-step guide on how to start an animation studio:

Step 1: Know The Industry

Before anything else, you should learn and understand the animation industry. Know how it works.

Have you worked in an animation company before? Do you know how an animation business runs? If you are already familiar with the industry, then good for you. Starting up the business will be less challenging. Having a background and hands-on experience in the industry is surely a bonus. Knowing the system, technology, and client behavior will make the process very easy and familiar like it’s the back of your hand.

Have you ever been inside an animation studio? You should know what it feels like inside. The space each team member needs to work in comfortably, who the key players are, the necessary equipment and software, the room temperature vital to the machines, and the lighting in the room—you need to know these.

Know how much time a project needs to be completed. Learn the quirks of both animators and clients. Understand the market. Remember that you cannot go into a huge business like animation if you are not familiar with the industry. Why do you need this familiarity? Because first and foremost, you need to know how much capital is needed to start the studio. You have to be ready with the resources: the money, the technology, and the people.

Step 2: Decide on an Expertise

There are different types of animations, as you would know. And with all the animation studios and other freelance animators out there, you need to find your niche so you know where to excel and stand out. Remember, clients do not go with the first animator they find. Instead, what they look for is the best producer in the market because they want their money’s worth.

Knowing the type of animation you would focus on will also determine the team of animators, equipment type, and software that you will invest in. Of course, you can still do other animation jobs, but your money-maker is your animation expertise. For instance, you intend to be known for 3D animation. 3D animation works will then be your major project. But you can also accept small gigs in 2D animation or stop motion.

It would be best if you also familiarize yourself with where animations are used. Animations are common in explainer videos and corporation materials. The marketing and advertising industries are also heavy on animation requirements. And, of course, there are full-length and short films.

This is where your knowledge of the industry will come in handy. Before deciding on your target specialization and market, know what’s in demand, see the market value, understand the audience, and know the craft. This way, you can start strong in the right direction.

Step 3: To Team or Not to Team

game piece and a group of game pieces

You have to decide whether you will build a team or not. Now that you are learning to know how to start an animation studio, you need to determine if you can do it all on your own. If you have limited funds, it might be best to start smart and do it yourself first. Then, see how your business will progress and take it from there.

If you are going solo, starting may be trickier. Remember that you will have to do everything by yourself. You are drawing the elements and layouts, doing music production, and the actual animation. Not to mention the client management, marketing, and admin duties. Truly, you will be wearing a lot of hats. So, set your expectations. You will definitely be doing fewer projects because it will take more time to complete with only you working on them.

However, if you have enough budget and want to hire people, why not? Just remember that in building a team, there are many things to consider too. Will they be a partner? Meaning they will invest with you and have a share of profit and a say in every decision? Will they be purely employees?

When building a team, think not only of getting the coolest animators but the best fit for the entire group. While getting animators with different specializations may be practical, you have to consider the group dynamics too. Remember that these people will be working together on visual arts projects, and one common problem is when creative people have different styles and opinions. So be careful when building your team.

Basically, this is the step where you decide on how small or big your business will be. During this time, you will know if you need a big studio space for working with a team. Or if you can work in an area at your home since you are not yet expanding your business.

This is also where your equipment and software requirements rely on. Of course, if there will be more than one person working, you will need more equipment and software as compared to if you are alone.

Step 4: Brand Name

Now, this is exciting. As a creative person, this is where you will have the most fun. What will be your studio’s name? Have a list of your choices. If you have a business partner, you can work on this together. As you go through your list, think of a logo for it and maybe a tagline. Remember that this name will be your brand. This name will appear in all your works, letterhead, invoices, and calling cards. It will be prominent on your website and social media pages. So take time in choosing your animation studio name. And it should be catchy and unique.

Step 5: The Business Plan

Now that you have established the basics for your studio, the next thing you do is make your business plan. This is important whether you are doing it solo or starting with a team. Do not be scared of how formal this sounds. This is, plain and simple, your roadmap. Think of it as your ultimate guide to success. Yes, your map to success! So what are the basic components of your roadmap?

  • Concept: Going solo or jumping in with a team? What is your specialization? Describe your business. A sample concept may be like this: A startup animation studio specializing in traditional animation for marketing and advertising.
  • Finances: How much is your capital? How much are you willing to invest? You can list down your estimated expenses here, such as business registration fees, equipment, and gadgets, software, rentals, if any, salaries, and so on.
  • Legal: Write down the legalities for the business. Registrations and permits, contracts needed, royalties to be paid, if any, etc. Know the tax implications of your animation studio too.
  • Marketing Plan: List down job opportunities available to you and how you intend to drive your business in the market. Do you already have a client pool or a list of potential clients? Will you use job boards and social media platforms? Explore ways how to land clients.
  • Goal: Set your goal. Will your goal be profit-centered, like, earning this much in two years? Or will your goal be like being the most sought-after animation studio?

Having a roadmap will keep you on track at all times.

Step 6: Legalize It

hand signing a document

You now have a solid plan and doable plan. It is time to register your studio. Know the necessary business registrations and permits to establish a legitimate business. Do not forget to visit your intellectual property rights office to know how your logo could be protected!

Step 7: Demo Time

While waiting on the paperwork, set up your studio space and equipment. Then go and start creating your portfolio. Make demo reels. If you are working with a team, start on tasking delegations and try it out with a sample project to see if there is anything you need to work on. See your chemistry and how you harmonize your work.

If you are doing this on your own, time your work process. Make a demo reel and see how long it would take you. This can be your standard production time. This is also the best time to see if there is any more software you need or configurations in your equipment that you have to do. It’s like having a dry run. Get a feel of what it’s going to be like when projects start coming in.

Step 8: Have Online Presence

Create your website. Set up your social media pages. Maximize the online platforms available to you. This is where you can showcase your work and post your portfolio.

The best marketing tool in this generation is online presence. Every client will be looking for producers online because it is easy and efficient. That said, make sure you are available to answer queries through calls or messages. Have a professional email address too, separate from your personal one. Be available online at all times possible. Be available to potential clients.

Step 9: Admin Matters

Yes, your administrative duties matter. You cannot simply focus on animation alone. This is a business, after all. Keep in mind that there are tasks like sending proposals and signing contracts. You also need to generate invoices and track payments. You need a record of all your documents too.

So how are you going to attend to admin concerns? Invest in a complete project management software like Kosmo. Project management programs offer proposal and contract templates, time-tracking, invoice issuances, and payment modes. With time-consuming work like animating, you might get caught up with projects and fail to do other tasks like drafting your contract for a client or tracking payments. So make sure that you have a good project management software.

As you venture into this new and exciting business, administrative duties should be the least of your worries. Resources are available, so make use of them.

The Grand Launch

celebration. toasting of glasses

Congratulations! You now have an animation studio! Make this an event to remember. One for the books! No matter what your budget is, there is always a way to create a buzz with your launch.

This step-by-step guide provides you with a strong and sound way on how to start an animation studio. You will be okay. Now go have a blast with your new business!

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How to Find Bookkeeping Clients – Tips to Grow Your Business

How to find bookkeeping clients is undeniably a challenge for freelance bookkeepers. Even if bookkeeping is a necessity for all businesses and professionals, clients do not flow in easily, especially for freelancers. Big corporations, for one, have accounting departments already. Established accounting firms have a team of bookkeepers, accountants, and even lawyers running the business. They even employ marketing professionals to sell their services. This leaves freelance bookkeepers like you with smaller chances of landing clients.

No need to worry; there are several easy and doable ways to find bookkeeping clients. Remember that every business, big or small, from all sector needs bookkeeping services. Even freelancers like yourself belonging to other industries are target clients. You just need to explore the methods and resources you can take advantage of.

books in white background

Make Them Choose You

Before you go and explore the ways how to find bookkeeping clients, focus on an important element. And that is you. Know why they should choose you.

Businesses and professionals usually tend to inquire about services from accounting firms. They feel that these firms are more credible and reliable. And also simply because it is the traditional practice. So how can you make clients realize that freelance bookkeepers are worth hiring? First, you should understand the differences in bookkeeping services between firms and freelancers. Then work on how you can make these differences work to your advantage. Emphasize exclusivity, confidentiality, and cost-efficiency. Ensure your knowledge and skills are not only at par but rather better than those working in firms.

Once you have a grip on what your edge is, you can now start creating your pool of clients.

finger pointing at you

Tips on How to Find Bookkeeping Clients

Remember that for every obstacle in your business, there are always tips and tricks to help you. These may be people that support you or technology to make things easier. And in each and every challenge, there is always an opportunity for growth and success. So if you are now looking to expand your clientele, here are some tips on how you can grow your business:

Yes to Job Boards

The most common way to find clients is through online job boards. It is basically a digital bulletin board. It’s a marketplace where professionals post the availability of their products or services, commonly used by freelancers or those working remotely. Whether you work as a full freelance bookkeeper or offer part-time services, job boards can work for you.

Many job boards are available for you to explore, and more often than not, these are free to use. This means you can create an account and post your profile for free. Some may have fees once a successful transaction has been completed through their platform, but there are job sites that are ultimately free for posting job offers.

If you are not new to job boards or job sites, you know that it also features clients’ profiles. If you have some extra time, go through the clients’ profiles and look for potential clients.

Big Online Opportunities

There’s no doubt building a strong online presence is the best marketing tool you can ever utilize. Who is not online in this day and age, right? It is only wise to have a professional presence online. Develop a fantastic website. Make social media platforms work for you. There are many ways to maximize your website and social media pages.

Create an impressive profile. Adding your academic accomplishments, specializations, and previous experiences is a must. Why not share some news about financing or other industry-related articles? Post some easy tips on good record-keeping. And, of course, do not forget to indicate the services and packages you are offering.

Have a dedicated space on your website and social media pages for testimonials and reviews. This will build your credibility. Do provide professional responses too. If the review is good, remember to thank your client. When clients know that their reviews are appreciated, they instantly become returning clients. If you receive a bad review, be a good sport and still thank them for the review. Let them know that you will be working on doing better.

Besides being searchable online, make sure that you are available for queries. Some clients prefer sending messages through social media platforms. Do not make them wait too long for a response. The faster you provide a reply, the more chances the transaction will push through.

Remember that social media is the biggest marketplace. If you are there, then you are everywhere.

Be in the Circle

team fist bump

Do not hesitate to join groups, organizations, and associations. The National Bookkeepers Association, for example, is a big support group for bookkeepers. In joining groups, you get to feel the support of other bookkeepers as you exchange stories and ideas. You also get to be updated on the latest news and trends, like if a new software for bookkeepers is launched. There are other advantages to being a member of an organization or association:

  1. Further Studies. Some organizations offer certification programs and other continuing learning courses. If they do not provide it themselves, they give references on which courses you should take and where you can take them. Getting certified or having credentials like finishing a course will definitely stand out in your profile.
  2. Creating a Client Pool. Being in a group that offers similar services, you get to exchange client lists. Well, to some extent. If a bookkeeper, for instance, has a potential client that he cannot accommodate at the time being, it may be offered to you. Or, some very generous members may mention clients that are looking for bookkeepers. Be active in forums and discussions because you never know when an opportunity like this might come.
  3. Be listed in the directory. Of course, members will automatically be included in the directory. This means you are a recognized bookkeeper, and clients will feel safe and confident in hiring you.
  4. Discover Resources. The challenge of how to find bookkeeping clients will not be your only problem. As a bookkeeper, you know how important managing records is. And as a freelancer without any employees, you will have to do the admin duties all by yourself. You can get suggestions through these groups on available resources to make your job easier. For example, a project management platform like Kosmo could be referred to you by a member who has been using it for drafting contracts, record keeping, and invoicing purposes.

Know Your Local Community

You do not have to look far and wide for potential clients. Your town is full of potential clients! Check out your local coffee shop, the veterinarian, or the mini-mart near you; they may be looking for a bookkeeper. Sometimes, they didn’t even know they needed one until it was thoroughly discussed with them. So explore your community, and ask around.

If luck is on your side, you may be living next door to someone planning to start a small business, and there you have it, a potential client!

Make Noise

A website and social media page are good platforms for you to be seen and heard. So why not write a blog and post it there? You can post a quick FAQ video or explainer videos about bookkeeping. Remember, when online, the world is your audience. So take advantage of this opportunity to be visible. You can also conduct a virtual seminar or speak at conferences or workshops. Podcasts work too if you are a bit camera shy. The important thing is that people see your authority and expertise in the profession. This will translate to inquiries for your services and even referrals.

Exploring Retainer Agreements

Why not offer retainer-based arrangements? Oftentimes, small to medium companies want a more stable relationship with their suppliers. These companies want familiarity and ease of doing business with their partners, so they prefer retainer arrangements. Get a retainer agreement with at least one client to ensure a stable income while you continue to find bookkeeping clients.

Speaking of agreements, why not explore partnerships? Maybe you can partner with a tax accountant or a small law firm. Since your professions belong to an almost similar industry, you could explore this path. You can share the same clients but offer different services.

Participate in Trade Shows

Trade shows are one of the best ways to showcase your product and service. Since bookkeeping is a trust-based profession, potential clients will want to sit with you and talk to you personally. This is the best time to sell your business. In the same way, you also get to observe the client and know the best strategy on how to win them. If they did not hire you on the spot, they are still potential clients that you can send proposals to some time later.

You Can Rely on Friends and Family

Do not underestimate the efficiency of referrals from family and friends. Aside from the fact that you can comfortably ask them to put out a good word for you, they usually deliver. It is a natural instinct for friends and family to help and support each other. Sometimes, they would even refer you without you asking. They can even be a client themselves!

Conclusion

shake hands with client

It is a fact that doing freelance bookkeeping is not easy. It is a very competitive industry, and finding clients can really be tough. When you are a freelancer, you do not have access to an entire army of employees delegated to do specific tasks. You have to do everything yourself, including marketing your business.

The good thing is that tips and guides are available for you. As you can see, there are a lot of possible ways for you to land more clients and help you grow your business. How to find bookkeeping clients may be a challenge, but rest assured, with these tips, you can definitely grow your business easily.

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Kosmo is a free All-In-One Workspace for Freelancers.

Instagram for Freelance Writers – How to Use the Photo Sharing App Effectively

You might be surprised but Instagram for freelance writers is more than just a photo-sharing app. It has become a new avenue to find new clients and even score gigs and other types of work. One of the popular payment platforms, Payoneer, conducted research on where freelancers promote their work. It was no surprise that Facebook and LinkedIn were the top 2 social networks, however, Instagram saw a huge leap in usage—from 12% in 2018 to 21% in 2020. This just goes to show that Instagram really is more than just a photo-sharing app and should not be dismissed by freelancers, especially writers.

Why Use Instagram for Freelancing

Whether you are freelancing as a side job or full-time, it pays to have an excellent platform where you can showcase your work. Because, what’s the use of being an excellent writer if no one even knows about you? Maybe you aren’t sold yet on using the photo-sharing app for your freelance work. If you aren’t sold yet on the statistics of Instagram for freelance writers discussed above, here are a few more reasons why you should make that professional account.

It can put you on Google results

You might be thinking, who even uses Instagram for looking for work or who hires writers on Instagram? Well, if you are skeptical about clients searching for writers on the photo-sharing app, then maybe this reason will encourage you. Your Instagram account can turn up on the Google results page! When someone searches your name, your social media accounts can pop up on the results page, which can help clients who are looking for legit freelancers.

It helps you connect with clients faster

Most people are more comfortable chatting on social networking sites. With Instagram, communication can be effortless. Clients can reach you faster through messaging. Who knows, they might even tag you if they don’t like private messages. The point is, you provide another channel for your target market to connect with you.

Everyone is different and some clients would rather talk to you in a more casual way, through DMs, instead of sending you emails. As a freelancer, you should be able to offer convenience. It can be as informal as a would-be client adding a comment under your post or simply reacting to your stories to show interest in your work.

It boosts your branding

From hashtags to frames, your Instagram page is part of your branding. And branding is very important for freelancers as it can offer customer recognition plus it builds your credibility. This platform can also show your talent for writing, helping potential clients to see what it is you can possibly do for them if they hire you.

10 Tips for Using Instagram for Freelance Writers

Smart phone showing the Instagram app icon

There are millions of Instagram users, and it’s most likely you are one of them. However, even if you have been using the app for years, Instagram for freelance writers is not quite the same. You can’t just share every little thing on your stories or your grid. Below are 10 helpful tips on how you can use Instagram effectively as a freelance writer:

1. This is not LinkedIn

First things first, this is not a platform to show off your resume. Yes, this Instagram account is for your business, to show your talents and skills as a writer, but don’t go too professional. Instagram is a different environment from LinkedIn and even Facebook.

You don’t have to make your Instagram captions as long as essays (unless that’s your style and you can make it work). But typically, Instagram is a platform that is casual, light, and fun. It’s snappy and entertaining, a place to find beautiful images, and now, with your help, beautiful words, too.

2. Show your personality—but don’t get too personal

Before you go overboard and overshare on Instagram, remember you are still a professional. Yes, there is a very delicate balance between being too personal and too professional on Instagram, that’s why the app is tricky for freelancers. Just like others who are in the creative field, there is an element of a personal touch when you showcase your work. So, do show your personality in relation to your work as a writer.

A good example of how to show personality without being too personal is to post “A Day in the Life of a Freelance Writer.” This can give potential clients an idea of how you operate and get a glimpse of who you are as a person and as a writer.

3. Don’t forget the hashtags

Hashtag symbol on a notebook

Hashtags are more important than you think. It’s not just a silly afterthought or a requirement for posting. With the correct hashtag, potential clients will have a way to find you. Do your research on this, you can’t rely on using #writer as there are already millions of posts with this hashtag. A good idea is to focus on your niche.

So, for example, if you look up #writer it has 36.1M posts whereas #copywriters has 179k posts. If you want even better chances, try to include the country where you are from or where you intend to target your services, for example, #copywriterindia has 100+ posts while #copywriterfrance has 500+ posts. You definitely have more chances of getting viewed with those numbers.

4. It’s all in the bio

Your bio is one of the most important and challenging things you need to write. For starters, this is the first thing a viewer will see on your profile. The challenge now is, there is only a limited amount of space for what you want to say. According to Instagram, there is a character limit of 150, so what can you really say in that short length?

Since you’re a writer, you got this! Make it short and snappy, only the important information should be in your bio. Never say way too much and do make use of emojis when you can.

5. Get creative

Instagram for freelance writers is a whole other ballgame. It’s an excellent way to show off your creativity. So, do go ahead and think outside the box because you will need it! There are dozens, hundreds more freelance writers, and you really have to set yourself apart.

You can get creative with your profile picture, your bio, your grid, your stories, and of course, your actual posts. Although posts can have a caption with 2,200 characters, it still gets cut off. So do make the first part exciting so viewers will be printed to “read more”.

Instagram will be a fun and challenging exercise for freelance writers. But the good thing is, this platform can actually hone your skills. So, do take advantage of this app where you can get new clients, be part of a writing community, and more.

6. Link it!

One thing you should never forget is to utilize the link on your bio. Since you can’t really put everything on your Instagram, you have to give potential clients a way to see your resume or your sample works in an easier way. The first tip is to make sure that your link or URL is short and clear. Do use online applications that can shorten your link, there are even those that can allow you to customize the URL. Because who would want to click on www.shortlink.com/1y32y84359?

Again, you want your link to be short and clear, if it leads to a portfolio, a resume, or an inquiry form, do get that statement across. You don’t want your potential clients to be scared off by a shady link that may lead them to an even shadier website.

And of course, make sure the link that you add will actually lead to what it says. Think of your Instagram as a hook, don’t let your would-be client disappointed with what their click will lead to in the end. For your Instagram posts, do use the “link in bio” call-to-action whenever appropriate.

7. Use highlights

Instagram profile Write4u with image and highlights

Ever since Instagram introduced stories, it was a big hit. But one of the best parts of stories is the addition of highlights. Instagram Stories only last 24 hours for viewers, however, highlights are there forever. Think of it as an extension of your bio, you can categorize the highlights so viewers can easily spot the things you want to show or you are proud of.

Since not everyone will be scrolling through your feed, your highlight can show some of your best articles. It’s also a good place to show off your awards, headline stories, and other works. Be sure to add reviews if you have clients who have praise for you and your work.

When making highlights don’t bombard them with stories that the lines above turn into little dots. Just pick out the best ones, there’s a reason why these are called “highlights” in the first place.

8. Make your profile public

Whether you have a business account or a regular one, the important thing is that it is public. If you have the capacity to understand and utilize the features of the Instagram business account, do make that one. However, if you aren’t so techie, don’t worry as a regular account will do.

Instagram business accounts have features like promoting posts. Use this if you have the budget for it and if you have a key demographic. There are also useful Instagram insights where you can see how viewers interact with your profile or your posts.

9. Schedule everything ahead of time

Weekly planner on a tablet, hand holding a stylus

Not making an Instagram calendar is a big no-no. Your Instagram page must have consistent postings that are relevant. One way you can be consistent is simply to research posts ahead of time. It’s also best to schedule these, so you don’t have to post during specific hours of the day. It’s not a good idea to post whenever you feel like it—reserve that behavior for your personal Instagram account, not your freelance one.

When you are just starting out, create content at least a month before posting. You can then do quarterly scheduling if you have the time. You don’t need to post every single day but you do need to post weekly. This is to show that your page is active, which will in turn signal to clients that you are still available for work as a freelancer.

10. Make it shareable

When creating stories and posts, it’s important to have your name on them. For example, if you share poetry on a weekly basis, make sure your name or pen name is on that. This is for people who enjoyed your work and they can easily look you up.

You can also put watermarks on all of your images on Instagram. This way, if someone takes a screenshot or reshares it, other viewers will know it is from you. Social media has allowed sharing of information but sadly not everyone is credited. It’s beautiful to have your work shared and appreciated by others and you deserve credit for your work.

Conclusion

Woman using phone and laptop

Instagram for freelance writers is an excellent tool. It might be surprising since this app was designed for images and photos. But times have changed, and you can now post your work on your grid. You can treat it as a mini portfolio or a platform where clients can get to know you and your work.

Freelancing is a tough and competitive arena so you have to make do with all of the tools that are available to you. Don’t discount the app, Instagram for freelance writers can definitely help you land jobs when you use it right.

Get Organized & Win More Clients

Kosmo has everything you need to run your freelancing business.

Post written by:

Kosmo is a free All-In-One Workspace for Freelancers.

Must-Have Software For Freelancers and Coaches

Every freelancer knows that the trick to the trade is knowing what software freelancers and coaches use to help manage their business more efficiently. Running a business single-handedly is not an easy task. Yes, you may be enjoying the perks of being your own boss, but remember, you are also the secretary, the accountant, the purchaser, and the messenger!

Juggling multiple roles and tasks is tricky. Imagine forgetting to go to a meeting because you are at a supplier’s store buying materials for a project. That would be absolutely stressful. So if you do not have the budget to hire an assistant, or simply do not want to, keep in mind that there are software and apps that can help you make your life easier.

Software Freelancers and Coaches Must Have

smartphone showing apps

One of the struggles of being an all-around professional is having a good productivity rate. Having a high productivity rate means your product is equal to the number of hours you spend on the project. So good productivity rate means you are managing your time and resources appropriately. It is not very inspiring if you spent so much time and energy on a project and earn very little from it.

While a high productivity rate sounds good to the ear business-wise, it also means you are more likely to be less stressed and are actually on the right track. If you want to land high-paying clients and big projects, know how to balance your time and resources properly.

So how do you balance your time and resources? How do you make sure you are not at your witts end in finishing a gig? It’s simple, actually. Have the right tools. There are software freelancers and coaches can use which are even available for all devices. You can have these on your desktop computers, tablets, and even smartphones.

Some software is free, while others require fees for opening an account. Others are free to use but have additional charges for specific services. There are a ton of options, and to help you out, here’s a list of must-have software freelancers and coaches should know about:

1. Productivity Software

laptop and smartphone with coffee on a table

Productivity software streamlines all the essential elements as you go along with your project. These basically help you run your business without missing the tiny details and small tasks. Productivity software may be used by an individual so you wouldn’t have to handle several things at once. IFTTT, for instance, may be used to put together all social media apps so you don’t have to manage this one by one. Software like Notion, on the other hand, is designed for team collaboration so you can always check on each others’ progress. There are different types of productivity software:

a. Time Management

Admit it; keeping track of several appointments and schedules is hard. Most especially if this is not the only thing on your mind. For example, you may be focused on finishing a layout that you missed a scheduled meeting. This sadly happens to everybody.

If you do not manage your time wisely, you will end up definitely missing an appointment or, worse, double-booking a meeting. You do not need this anxiety. What you need is a smart digital secretary. And that is why apps and software like Calendly exist. For time management apps and software, you simply need to input your appointments, meetings, and other activities. Alarms are usually set to make sure you are alerted of an upcoming schedule.

Time management software does not only help you with appointment setting, these also have a things-to-do list and reminders alert features. You wouldn’t miss sending a birthday greeting to your mother anymore when using time management apps.

Here’s a list of some online scheduling apps and software you can explore:

  • Calendly
  • Sprintful
  • Vocus.io
  • Rize
  • 135List

b. Academic and Research

One of the more important software freelancers and coaches use are those that help in their research and documents. As a writer, you may want to have plagiarism detection software and Grammarly, just to be safe. There are online testing tools that support coaches and health professionals. You can also utilize online hubs that collect journals and research papers.

A simple software like Pocket, which allows you to store articles for later reading is convenient, especially if you do not have time to read at the moment. Blinkist, on the other hand, is an app that you can use if you want to listen to books and podcast discussions while walking or driving.

Some software and apps used for academic and research purposes aside from Grammarly, Pocket, and Blinkist:

  • PlagiarismDetector.net
  • Hello Audio
  • Remente
  • Reedsy Book Editor
  • Evernote

c. Accounting and Finance

And then there’s math. With all the things you have to juggle, you should not let poor bookkeeping or delayed payment collection get in your way. Having software that provides accounting and finance-related features like invoicing and payment portals is a must.

When tax season comes, you do not want to be burdened by mountains of paperwork. You wouldn’t want to spend hours balancing a year’s worth of income or lose your mind looking for a missing transaction invoice. Bear in mind that your records are very important, and there are software and apps that can help you manage your finances. Check out some of your options:

  • QuickBooks Online
  • Wave
  • Quaderno
  • Zoho Books
  • Odoo

d. Project Management

KOSMO website joining page

If you want all of the above features in one complete package, get a project management software like Kosmo. Project management software combines all the important business aspects, from creating proposals to appointment setting to sending out invoices. Look for platforms that also allow receiving of payments through various payment options. Clients appreciate fully digitalized transactions.

Some, if not most of these platforms not only have the necessary technical features but also offer customizations. For example, you can create templated invoices or add your logo and digital signature to your invoices.

Think of it as your own digital team of admin support. As a freelancer who does not have a team to delegate tasks to, a complete project management software will do the trick. What’s more is that in having a complete project management software, you wouldn’t have to switch to different apps to stay on top of your projects. Everything you need is just a click away, without leaving the platform. Isn’t that convenient?

These are practically the most effective software freelancers and coaches can use.

If you take an in-depth look at project management software and apps, you will realize that besides their very functional features, they will also help you keep your sanity. With project management apps doing the admin work for you, you can have more time to focus on your product. Or have time to take breaks. Or sleep-in.

Other than Kosmo, there are other project management software you can check out:

e. Industry Specific Software

There are software and apps that are specific to certain types of fields. There are photo editing software for photographers, digital design programs for architects like AutoCAD, and even music writing and scoring software like Sibelius First. For life coaching professions, apps like Quenza are very helpful.

Some other examples of industry-specific software are:

  • Lightroom for photographers
  • CATIA for engineers
  • Audacity for music producers
  • Pinlearn for online tutors
  • Sketch Up for 3D rendering

2. Designer Tools

colored pecils

Whether you are a creative expert or not, designer tools like Canva and, of course, the Adobe Creative Suite will help you in your business. In starting your career, you may want a logo, right? Or maybe have a digital signature. Designer tools will help you brand your works. Visual arts software usually also include photo and video editing features that you can use to create ads, posters, and other marketing materials. Some even offer royalty-free photos, and audio and video clips.

At any stage of your gig, you will need to make a presentation, right? Whether it’s a sales pitch or a status report, you will need a creative software to help you produce a good material. If you want to record a speech or discussion that you need to show to multiple clients, these types of apps and software will come in handy. What makes these apps even better is that they have made these user-friendly. You simply drag and drop the elements you want, and presto, you’ve made an amazing calling card!

Software like Canva and the Adobe Creative Suite are also available:

  • Visme
  • Design Wizard
  • Snappa
  • Doodly
  • Crello

3. Buy and Sell Software

monochrome shaking hands

Commonly known as job boards, software that serve as an online marketplace for freelancers and coaches is very useful. Many clients go to job boards to search for specific services and products. It is an additional platform for you to market your gig, and these are usually free to use, so why not use it, right?

Many, many years ago, people with specific skill sets posted their services and goods on community bulletin boards or got out to the streets handing out flyers. Nowadays, thanks to the rapid development in technology, you can place your ads and profiles on these job boards in the comfort of your own home, in a coffee shop, or aboard a plane.

Job Sites or Online Marketplaces online :

  • Indeed
  • LinkedIn
  • Glassdoor
  • Monster
  • Fiverr

If you want good market reach for your service or product, of course, social media is always the best platform. Buffer is an example of a social media marketing app that helps you build an audience within your target market. It analyzes and schedule materials you want to be shared across various social media apps.

If you are willing to do cold emailing, Hunter.io can be helpful for you. Hunter.io is an email hunter that helps you find contacts and potential clients that may be relevant to your field of service.

4. Communications

purple phone blue background

The secret to building good relationships with your suppliers and clients is having excellent communication. As a freelancer, you definitely rely on digital forms of communication for easy and quick exchange. Emailing is a popular form of communication, but sometimes, we do miss specific important emails or mistakenly send out one. A software like Boomerang is helpful in these situations as it helps schedule emails and track responses.

Of course, what are other better ways to communicate to clients than to be able to speak to them? The problem with email is the exchange usually takes time. Well, video calls are here. It is faster and more efficient. Zoom, for example, has a lot of great features like file sharing through its chat feature, screen-sharing so you can easily present and discuss projects, and even record conversations. Just remember to be mindful of what your mic and camera may pick up in the background during your meetings.

Another must-have software freelancers and coaches may use are client-reporting tools. Some clients want to be updated every now and then, with details explained to them as the project develops. Filestage and Hightail are some examples of review and approval platforms. Through these software, clients can receive files and send feedback on your projects.

Other software that can help improve communication:

  • Microsoft Teams
  • Skype
  • Slack
  • Webex
  • Google Workspace

Conclusion

The advancements in technology are definitely doing the gig economy a favor. Aside from having the gadgets and devices to help you run your business, software and apps are being developed by the minute. Shifting to digitalization is convenient and practical. Imagine if you have to depend on hard copies of each and every paperwork and document for your business. Imagine if you lose a document? Or your pet ate it?

As a freelancer or coach, you are presented with many, many software options. There are actually so many that it is hard to choose the perfect one for you. Yes, the list goes on and on, with features and offers getting more and more better. Use these to your advantage. These software freelancers and coaches must-haves are definitely your lifesavers.

Get Organized & Win More Clients

Kosmo has everything you need to run your freelancing business.

Post written by:

Kosmo is a free All-In-One Workspace for Freelancers.